E-commerce payment processing on interchange-plus pricing
A hosted checkout or a gateway integrated with your own site, fraud screening with AVS, CVV checks and velocity rules, recurring billing for subscriptions, and pricing that shows what each card costs.
Short answer
Ecommerce payment processing is how an online store takes card payments: a gateway passes each order from your checkout to the card issuer for approval, and the money settles to your bank. Online sales pay card-not-present interchange, and the merchant often absorbs the fraud loss, so screen orders with AVS, CVV checks and velocity rules, and compare interchange-plus quotes.
What does it cost to take payments online?
Interchange, card network fees and your processor's markup, and the interchange part runs higher than in a store. On Visa's US interchange schedule effective April 18, 2026, a Traditional Rewards card costs 1.65% plus 10 cents tapped in person and 2.04% plus 10 cents online. The online rate also assumes your sale meets Visa's data requirements: in a card-not-present sale, its lower-cost programs may require the cardholder's address to be verified (Visa), and a consumer credit sale that misses a program can drop to the non-qualified rate of 3.15% plus 10 cents.
On an $85 order, that's $1.83 at the online rate against $2.78 non-qualified. If 300 orders a month fell to non-qualified, you'd pay about $283 more, before markup, so ask your processor whether your checkout sends the billing address and ZIP code.
The pricing model matters more online, too. A flat rate charges every card the same percentage. Interchange-plus pricing passes each sale's actual interchange and network fees through with a disclosed markup, so debit and basic cards stay cheap, and depending on your card mix and volume it can cost less than one flat rate. If you sell through Stripe today, our comparison page sets the two models side by side.
Compare Clearo vs. StripeWhat Clearo provides for online stores
Hosted checkout
A secure payment page run by your provider, so card numbers never touch your website.
Gateway integration
Integrate the gateway with a checkout you build on your own site when you want full control of the page.
Recurring billing
Recurring charges for subscriptions, memberships and replenishment orders, on stored cards the customer agreed to.
Fraud screening
Address verification, CVV checks and velocity rules on every order.
Details: online payments, virtual terminal and chargeback management.
When should an online store charge the card?
Authorize when the order is placed and capture when it ships. Visa's dispute guide tells card-absent merchants not to deposit a sale until the merchandise ships. In the meantime, the authorization holds the amount on the customer's card, because the issuer typically reduces what's available to the cardholder when it approves one (Visa). If an order is canceled, reverse the authorization that day rather than leaving the hold for the issuer to drop.
How do you keep fraud and chargebacks down?
In layers, because no single check stops everything. The Federal Reserve found that card-not-present fraud made up 54.3% of fraud losses on debit cards from large issuers in 2023, and merchants absorbed 65.1% of those card-not-present losses.
- AVS and the card security code. AVS compares the billing address with the issuer's records, and the code check confirms the three- or four-digit code printed on the card. Check the code at authorization and never keep it afterward; PCI SSC prohibits storing it after authorization, even encrypted.
- Velocity rules. Card testers push small charges through a checkout to learn which stolen numbers work, and Visa's guidance on enumeration says those test charges are often under $10. Cap attempts per card, email address and device, and set a minimum order amount.
- 3-D Secure on riskier orders. EMVCo built EMV 3-D Secure so issuers and merchants can confirm that the person paying is the real cardholder. Ask your gateway provider whether it supports it.
- A human look at the odd ones: rush shipping to a new address, billing and shipping countries that don't match, or several cards tried on one order.
Then watch your dispute ratio. Visa's Acquirer Monitoring Program divides card-not-present fraud reports plus disputes by settled transactions, and its 2025 fact sheet set the US merchant threshold to fall from 2.2% to 1.5% on April 1, 2026, for merchants that also reach at least 1,500 fraud reports and disputes a month. A store that settles 2,500 orders in a month and gets 20 fraud reports and 22 disputes sits at 1.68%. That store is far below Visa's count, but its acquirer still carries the risk, and the OCC lists reserves and delayed settlement among the tools acquirers use for merchants with heightened fraud and chargeback risk. Clearo's chargeback management tools help you answer the disputes that do arrive.
What should your site show before you apply?
Everything a cautious customer would look for: the business name that will appear on card statements, a way to contact you, product descriptions with prices, delivery terms, and refund and privacy policies. A "coming soon" page, prices that say "contact us" or policies copied from another store slow an application down. Visa adds a rule of its own: an online merchant has to display the country it processes from on the checkout screen or within the checkout steps, and a link to a separate page doesn't count (Visa).
Your checkout choice also sets your PCI paperwork. SAQ A, the shortest self-assessment, is written for card-not-present merchants that fully outsource card handling to PCI DSS validated providers (PCI SSC), which is what a hosted checkout does. A card form you build yourself usually puts you in SAQ A-EP instead. Clearo provides PCI compliance support either way, and our guide to the hosted payment page compares the options.
How should an online store bill subscriptions?
With consent you can prove and a cancel button that works. Under Visa's stored credential rules, nothing gets saved for later charges until the shopper consents. When customers sign up online in the US, ROSCA applies, and the FTC's negative option policy statement spells out what it asks: the material terms shown before you collect billing details, the customer's express informed consent before you charge, and an easy way to stop. California's automatic renewal law, as amended by AB 2863 for contracts from July 1, 2025, lets consumers cancel in the same medium they used to sign up. And plan for cards that change: Visa puts the yearly share of participating card accounts that get a new number or expiration date, or close, at 30% on average. These rules are current as of October 2026; confirm them with the linked sources.
How Clearo works with online stores
Clearo's online payments give you a hosted checkout or gateway integration, with fraud screening by AVS, CVV checks and velocity rules, plus a virtual terminal for phone and email orders. You get interchange-plus pricing, a dedicated rep, and no long-term contract or cancellation fee. Request a free statement review and we'll show you your effective rate and how many of your online sales landed in costlier categories. Our guides to the ecommerce merchant account and ecommerce fraud prevention go further.
E-commerce payments FAQ
For PCI scope, usually. On a hosted checkout the customer types the card into your provider's page, so card data never touches your website, which can make you eligible for SAQ A, PCI SSC's shortest self-assessment, if you meet its criteria. Build your own card form and you are likely in SAQ A-EP, a much longer questionnaire.
Card networks charge more interchange when the card isn't present. On Visa's April 2026 schedule, a Traditional Rewards card costs 2.04% plus 10 cents online against 1.65% plus 10 cents in a store, and a consumer credit sale that misses Visa's data requirements, such as address verification, can fall to 3.15% plus 10 cents.
Visa's Acquirer Monitoring Program compares card-not-present fraud reports and disputes with settled sales. Its 2025 fact sheet set the US merchant threshold to fall from 2.2% to 1.5% on April 1, 2026, for merchants with at least 1,500 fraud reports and disputes a month. Your acquirer carries chargeback risk on smaller stores too, and the OCC lists reserves and delayed settlement among the tools acquirers use when that risk rises.
Sources
The rates, card network programs and rules on this page come from these sources, checked in October 2026. Card network thresholds change often, so check the source before you rely on a figure.
- Visa USA Interchange Reimbursement Fees (usa.visa.com)
- Visa Custom Payment Service (CPS) programs (Visa) (usa.visa.com)
- Dispute Management Guidelines for Visa Merchants (usa.visa.com)
- Performing estimated and incremental authorizations - Visa (usa.visa.com)
- 2023 Interchange Fee Revenue, Covered Issuer Costs, and Covered Issuer and Merchant Fraud Losses Related to Debit Card Transactions (Federal Reserve) (federalreserve.gov)
- Are merchants allowed to request card-verification codes/values from cardholders? (PCI SSC FAQ) (pcisecuritystandards.org)
- Enumeration Mitigation and Considerations for Merchants (Visa) (usa.visa.com)
- EMV 3-D Secure (EMVCo) (emvco.com)
- Visa Acquirer Monitoring Program Fact Sheet (2025) (corporate.visa.com)
- Merchant Processing, Comptroller's Handbook (OCC) (occ.treas.gov)
- Providing the Proper Location of Your Merchant Business (Visa) (usa.visa.com)
- Important Updates Announced for Merchants Validating to Self-Assessment Questionnaire A (PCI SSC) (blog.pcisecuritystandards.org)
- PCI DSS v4.0.1 SAQ A-EP (PCI SSC) (docs-prv.pcisecuritystandards.org)
- Improving Authorization Management for Transactions with Stored Credentials (Visa) (usa.visa.com)
- Enforcement Policy Statement Regarding Negative Option Marketing (FTC) (ftc.gov)
- Bill Text: AB-2863 Automatic renewal and continuous service offers (California Legislative Information) (leginfo.legislature.ca.gov)
- Visa Account Updater (VAU) FAQs (developer.visa.com)
Disclaimer: general information, not professional advice
This page is general educational information, not legal, tax, accounting or financial advice. Rules and rates vary by place and change, so confirm them with the official source and a qualified professional before you act. Full terms are in our Terms of Service.
Other industries we serve
Clearo works with businesses across the US and Canada. Find your industry below.
Related Services
Everything you need to accept payments and reduce costs.
Payment Processing
Transparent interchange-plus pricing
Merchant Services
Full merchant services stack for small business
Credit Card Processing Fees
Understand fees and lower your effective rate
POS Terminals
Countertop, wireless, and portable terminals
Online Payments
Secure website checkout and payment gateway
Mobile Payments
Accept payments from phone or tablet
Virtual Terminal
Phone and remote payment processing
ACH Payment Processing
Bank-to-bank payments for invoices and B2B
Chargeback Management
Tools and a rep to keep disputes in check
PCI Compliance
Support for keeping card data secure
Surcharging Program
Pass processing costs to credit card users
Pricing
See our interchange-plus rates and how we compare
Guides for online stores
Online payments
3D Secure explained: how it works and when to use it
Online payments
Ecommerce merchant account: what you need to get approved
Online payments
Address verification service (AVS) explained for merchants
Online payments
How to accept payments online: a setup guide by channel
Online payments
Ecommerce fraud prevention: a layered plan for online stores
Online payments
What is a payment gateway? How it works and what it costs
Comparisons
Best payment gateway for small business: 7 options compared
Online payments
Hosted payment page: how it works, PCI scope, and trade-offs
Online payments
Card testing fraud: how to spot it and stop an attack
Comparisons
Best payment processor for ecommerce: 7 options compared
Canada
Payment gateway in Canada: what to look for before you sign
Online payments
Buy now, pay later for merchants: how it works
Let's talk about your payments
Tell us a bit about your business and how you currently take payments. A Clearo rep will reach out within one business day with a personalized recommendation. No generic pitch, no pressure.
If we can save you money and improve your setup, we'll show you exactly how. If we can't, we'll tell you that too.
Ready to save on processing?
Fill out a quick form and a Clearo rep will reach out within one business day with a personalized recommendation.
Get Your Free ConsultationNo obligation. No pressure. Takes 2 minutes.